The Shocking Reality Behind "Get Rich Quick"

When I was 26 years old, I was living with my mother and delivering pizza for a job. By 33, I was a multi-millionaire. By 37, I was fortunate enough to retire and pursue a dream of writing and was able to publish my first book, The Millionaire Fastlane.

Not many people in the business world will admit this, but I will: Get rich quick exists. Yes, it is real.

And it can happen to anyone if you just know how to access the road to its reality.

I know I know; when you hear those 3 words “get rich quick” you’re immediately inundated with negative thoughts about some Nigerian Interior Finance Minister who needs to unload $10 million (USD) in your personal bank account, one tiny classified ad, or late night infomercials that peddle some “no money down” real estate opportunity.

While I don’t blame you for these negative connotations, these aforementioned scenarios aren’t really indicative of “get rich quick” but of his evil twin, “get rich easy”.

Think about it.

Mark Zuckerberg is one of the youngest billionaires on the planet. Did he get rich quick, or get rich easy? It was the former, not the latter.

The 27 year old founder of, Aaron Patzer, recently sold his company for $170 million and effectively, never has to work another day in his life. If you’re familiar with Aaron’s story, he worked his butt off for years before he was able to sell his company. Again, get rich quick, or get rich easy?

You see, the truth is out there and that truth is this: Get rich quick can happen to anyone, and yes, including you, if you just know the right roads to travel.

And that road?

It starts with a simple concept that I call Leveraged Business Assets — an innovative business that adds value to the world and helps millions. And while some might misconstrue that infamous word “leverage” as risky real estate debt as often placated by other gurus, the leverage exists in the product itself through its scalable nature.

Everyone in the world can use Facebook. Everyone in the world can use personal finance management. Do you offer a product that millions need, and can use? And if so, can you reach those millions?

They say that the internet has created more millionaires in the last 10 years than in the last 50 years and it’s because of this: The internet implicitly contains SCALE or LEVERAGE, one of five commandments highlighted in my book to creating the same exponential wealth scenarios that myself, Patzer, and Zuckerburg have shared.

If you look underneath the hood of get rich quick stories, you’ll find that they are often preceded by long processes and “backstories” that you rarely hear about.

You don’t hear about the founder who started the company on a shoestring, drove a rusty Honda with 190,000 miles, ate Ramen Noodles for years. You don’t hear about the founder who locked himself up in a studio apartment on Friday night to regurgitate code while all his friends were out partying down at the neighborhood bar. You don’t hear about the long hours and the grunt work that most others, simply won’t do.

So the next time you’re up at 2am watching some boob-tube infomercial guru who’s selling you some get rich seminar, what’s he really selling you? Get rich easy? Or hard work and a leveraged business asset that can be scaled to the masses to solve a problem and make the world a better place?

The former makes gurus richer and you poorer, while the latter can you make you a millionaire, and yes, awfully quick.