If you’re a pet lover, and you’re looking for a business that has a low start-up cost, then a pet sitting business might be right for you! As the name implies, a pet sitter takes care of other people’s pets. These pets are typically dogs and cats. That’s not surprising since there are nearly one hundred and forty-five million dogs and cats in the United States.

Sometimes, though, you’ll be asked to care for other pets, including birds, ferrets, rabbits, guinea pigs, hamsters, snakes, turtles, horses, and more.


Pet sitting is a relatively easy business to start, and anyone- whether you’re a college graduate or a high school drop out- can run their own successful company in this field. People are always looking for someone who’s reliable to care for their beloved pets. That care usually entails feeding and watering people’s pets, exercising and playing with them, administering prescription medications they need, scooping poop, and just taking good care of them until their owner returns. Pet sitting gigs can range from one day to several weeks.


To start your own pet sitting business, you’ll need to create a name for your business. The simpler and more to the point the name is, the easier it will be for your customers to find you. I take my dogs to a professional groomer whose business name is, “For Pets’ Sake.” Cute name, but if she weren’t listed in the phone book under “dog groomers”, I would have never found her. Her roadside sign lets you know that she deals with pets in some way, but it doesn’t give you a clue what she does exactly. Why not make your name simple, like, “Frank’s Pet Sitting Service”?


You’ll also need a business license or a permit. Check with your local court house to find out the laws and regulations regarding starting a business in your area. Be sure to get the red tape taken care of before you start your venture so you don’t run into legal hassles later on.


And you’ll need to decide on a fair price to charge for your pet sitting services. The best way to do this is to check out your competitors and find out what they’re charging. Then, charge a little less than the going rate, and you’ll instantly have an edge over your competition.


You should also have a contract that details your services, your rates, a disclaimer that releases you from responsibilities for accidents, et cetera.


Now, in order to get needed customers, you’ll need to advertise. There are free advertising opportunities everywhere. That is, you can print up flyers on your computer and post them on bulletin boards everywhere around town. Be sure to include your business name, address, phone number, and e-mail address. If you have a web site for your pet sitting business, you should list that too. You can also print up your own business cards and place them in veterinarians’ waiting rooms, at pet shops, at groomers, in feed stores, and at travel agencies. (Pet owners who go on vacation always need someone to care for their critters.) Don’t forget to pass out business cards and flyers to your family, friends, and neighbors too.


The best form of advertising is, of course, “Word of Mouth.” As your own successful pet sitting business grows, word of your success will get spread around, and you’ll attract even more customers.


Once you get your first phone call, you’ll be on your way to having a successful pet sitting business. You can use a notebook to keep track of your customers at first. Just write down their name, address, and phone number, and the details of the services they need.


And finally, remember to keep track of all of the expenses that are related to your business. If you don’t have a filing cabinet at first, you can place all of your receipts for travel expenses, supplies, advertising costs, et cetera, in a shoe box until income tax time. Many business expenses are tax deductible. A certified accountant or bookkeeper can prepare your income tax return for you and handle the financial end of your business.


Good Luck!

Do you want to start your own small business? Many people who are tired of working for someone else or who have been laid off find themselves taking the road of entrepreneurship. I found myself on that road many years ago and have never looked back. I discovered some simple secrets to success that I want to share with you!

Ten years ago I answered a small help wanted ad in the local newspaper for a rep to sell advertising space on movie screens. Having no experience in ad sales, I bluffed my way through the interview. The company sales manager had been interviewing all day so I knew my competition was formidable. I really wanted the job, so I sent a big bouquet of flowers to my interviewer along with a thank you note. Guess who got the job?


I went through training and learned I was only allowed to sell ad space at certain movie theaters in town but not all. Many of my new clients wanted to advertise market-wide on all the theaters in my city. I began to see a need for someone to help these advertisers make a seamless media buy that involved various theater companies. This unmet need became the seed for my new business idea.


I resigned from my position and started a full service ad agency that bought all forms of media but specialized in movie theater advertising. I built a database of every movie theater in the country that offered an ad program. Now an advertiser had access to a one-stop shop to place a media buy across a market, a state, or the entire U.S. My idea was a big hit! My first client was Disney.


Over the past 10 years, I have bought cinema media for clients such as the state of Florida, the city of Los Angeles, Disney, Haagen-Dazs, U.S. Army, the Justice Department, state of Virginia, Royal Purple Motor Oil, New York Courts, Nordstrom, and more.


Here are some secrets to my small business success. If you are planning to start your own business these ideas will launch you in the right direction!


  1. Do What You Know


It only makes sense to start a small business in an industry that you understand and have experience with. Do not try to venture into uncharted waters. If you have a business idea for an industry you are not familiar with, go work for another company in that industry for a year. This will give you a basic understanding of the major players, business models, and needs of the industry.


  1. Find a Need Not Being Met


Business is about filling needs. The most successful companies have found a consumer demand that was unfulfilled. Sometimes large companies get lost in pleasing shareholders and move slowly in responding to customer needs. Find a niche and become an expert. Customers will begin flowing in.


  1. Become a Partner to Your Client


Your goal should be to create a product or service that helps your client make more money or solve a problem. Your approach should be stepping into the shoes of a business partner to your client. Successful business owners approach new customers with the attitude, “How can I help you grow your business?” If you wear the persona of a typical sales rep, only wanting to make a profit for yourself, you will struggle to find new clients.


  1. Say Thank-You in Creative Ways


Knowing that other ad agencies typically send out holiday cards at the end of the year, I send out cards to my clients at Thanksgiving time. This way I am ahead of the pack and really stand out. I also send some gourmet popcorn or movie passes. Clients appreciate knowing you value their business. I also send gifts or handwritten notes after completing a project for one of my customers. A personal gesture of appreciation builds brand loyalty between your company and your clients.


  1. Use Social Networking to Build Your Brand


As soon as possible, build a top-notch website and begin branding your company across the internet on websites such as Facebook, MySpace, YouTube, LinkedIn, and Twitter. I used WordPress to create a simple blog that is integrated with Twitter, Facebook, and LinkedIn. When I post a new blog entry, it automatically migrates to my other social network websites, saving me time. Email programs such as MailChimp.com, can be set up to send out an email with your newest WordPress blog post. Building your brand online builds your credibility. Show off your knowledge and expertise in the industry to attract new clients. Allowing your customers to interact with you personally on websites such as Facebook or MySpace strengthens your relationships and increases your chances for repeat business.


I started out with no money or employees – just a great idea that filled a need in an industry I understood. Take inventory of all your experiences and think about products or services that no one else is offering. Focus on helping your clients achieve their goals and success will follow!

When you start a business, you want it to be successful, right? No one embarks on a venture hoping to fail! Yet, for so many, their destination points in that direction right from the get go.

Why? A lot of times, entrepreneur hopefuls don’t do what they are supposed to: they don’t plan well, they don’t do enough research, they are not passionate about what they are doing…basically, they start off on he wrong foot and end up tripping or falling flat on their faces.

Here are some things you might need to consider should you really be serious about opening shop.

Know your stuff

You want to open a restaurant but don’t even know that adding sugar to a dish helps cut down chili hotness. You can’t cook a proper dish. You don’t know where to get ingredients at the best prices.


Now, how do you expect to succeed?

At the car service centre, how does it feel like when the mechanic says, “Oh! This particular spare part costs $900.” And you can’t say that you think it’s too expensive because you don’t know the real cost. So, you just resign yourself to this suggestion, but with that feeling that you’ve just been taken for a ride.

It’s the same at you restaurant, you need to know your stuff.



A great location for a certain business might not be suitable for another.

You can operate a luxury car dealership that retails most expensive Maseratis in rather secluded area and still you will get your customers because he cars appeal to a certain market where affluent buyers will go anywhere to get they want

But when you open a stall or restaurant, it would be better if it’s located in an area where there are other food outlets, and where the traffic is high.

You mustn’t be afraid of competition as it creates choice for the consumer

You also need to know the type of crowd you are catering to and price your product correctly.



Just because you like to cook, don’t think you can make it as a restaurateur. At home, you might be used to cooking for family. You might even love hosting the occasional party with 30 friends dropping by.


At the outlet, it’s a daily affair.

It’s a lot of work in hot kitchen. And it’s not just the quality of food you have to be concerned about. You need to look at the service your staff provides. Don’t forget the occasional difficult customer.


You have to be passionate enough to work very, very hard.


Be hands on

If you want to open a business you need to be there, at least for a year, so that you’d know the ins and outs of the business enough and to make accurate assessments and estimations of stock take, customer flow and such.


Then no one will be able to cheat you. Also, after a year, your workers would more or less have an idea as to the way you like things done and what displeases you

With competition in the business arena reaching record highs due to the recession, it is becoming more difficult than ever for business owners to have news releases picked up and promoted by the media. A large percentage of releases submitted to editors and journalists never pass the submission box. To beat the odds, you must create a submission that jumps off the page and opens doors. Here are a few areas to avoid, to ensure a step in the right direction.

Late Releases are Unacceptable

Ensure submmissions reach the appopriate business contact in a timely manner. Do your reseach. The technological contact doesn’t want to receive information pertaining to new recipes. Use first class mail, so that invalid addresses provided on an envelope can be returned to you, and allow adequate time for corrections. Your goal is to ensure information reaches the appropriate destination early, every time.

Incomplete Contact Informaion is Unacceptable

Once information has been submitted, contact information must be correctly submitted at the same time. Telephone numbers, email addresses, correct name spellings…must be up to date so that nothing prevents a business connection from occuring. If clarification on how to proceed through an answering system needs to be made available, provide it. One doesn’t want anything to prevent a reporter from having the opportunity to complete an interview.

Don’t Harrass the Reporters

Time is limited for many, but reporters, editors, journalists…work on a tight schedule. Submit information in complete detail, and avoid repeat calling. If complete information is provided along with how to reach you that will prove to be sufficient. If the project has been made to appear interesting a return call can occur sooner rather than later.

Don’t Delay Returning Calls

Remember eveyone doesn’t work on the same clock, so when a journalist returns calls about a media release, their call needs to be returned soon. This doesn’t mean days later, but preferably hours. If something is causing a delay in providing a personal return call, make sure someone else is available to do it (staff, business associate) and handle it in a professional manner. Slow responses can create the image of uninterest, lack of professionalism…and this can potentially cause a media spot to be lost.

Preparation is the key to ensuring a successful media release receives the best shot at obtaining the coverage it deserves. By taking steps to avoid errors that are often made, one can ensure they are on the proper path to success.


For many freelancers, the tedious little jobs are the ones that cause the most problems. Invoicing, writing reports, updating their freelancer’s blog or site, even house-cleaning – the list is endless. There always seems to be more and more work waiting to be done. Instead of encroaching on family time for these non-billable items, there is another option.

Many people believe only large corporations should outsource, but that’s totally untrue – small business owners (such as freelance writers) can benefit tremendously by outsourcing.

Here are some suggestions:

  1. Hire a virtual assistant. Administrative work can take up more and more time as your business grows. Hiring a virtual assistant can alleviate much of this burden. In the majority of cases they will be experienced, and may even be able to suggest tasks they can help you with. It’s easy to find someone – begin by typing “virtual assistant” into any search engine.
  2. Hire a part-time cleaning service. Housework constantly stares you in the face when you work at home. Instead of worrying about it or infringing on business hours, hire a professional to take care of your cleaning tasks. The beauty of having a regular service is that once they know the routine required, they’ll work quietly in the background, virtually unnoticed.
  3. Secure someone to update your blog or website. This can often be a slow process, especially for someone not well versed in updating blogs and/or websites. Securing someone to do these types of tasks frees up time and allows freelance writers concentrate on actually meeting deadlines or finding new places to market your business.
  4. Ask family to help out. Enlist the aid of kids, husband and other family members with tasks that can be shared. Ask hubby to take over dinner duty a few days a week. Set up a reward system (such as gold stars) for the kids when they help by picking up toys and keeping their rooms clean.
  5. Find a marketing expert. Marketing is the bane of every freelancer’s life. Ask other freelancers for contact details of someone they trust with their marketing. Although it may seem like this service would be expensive, that isn’t always the case. Often when using outsourcing services from foreign countries, the cost is much lower – simply because the wages are lower. This could be a viable option, and one that will help your business not only grow, but also thrive.

Growth is great but it can affect productivity and billable work. There simply aren’t enough hours in the day to handle everything alone. Use the tips above to start outsourcing and free up time.


In the case of Citizens United v. Federal Election Commission (FEC), the Supreme Court ruled in favor of a conservative non-profit corporation, which produced the film, “Hilary: The Movie.” The FEC had blocked the airing of this political attack ad, citing a previous 1990 Supreme Court ruling, Austin v. Michigan Chamber of Commerce.

In addition to this previous ruling, the ad was found to be in violation of the Bipartisan Campaign Reform Act (BCRA), also known as the McCain-Feingold Act, which bans corporations and unions from funding political ads that favor a particular candidate.

McCain-Feingold Violates Free Speech

Critics of campaign finance reform, such as Robert Samuelson of The Washington Post, claim such legislation violates the first amendment by refusing to offer constitutional protections of free speech for corporations.

Richard Epstein of Forbes writes that there are laws that protect from fraud and abuse by corporations, and often pressure from shareholders, public opinion, and opposing funding from other corporations work to maintain integrity in the system.

The CEO of Whole Foods Market Inc. enraged his liberal customer base with his stance on Obama’s health care. His op-ed piece criticizing health care reform prompted a campaign of boycotting his company, as reported by Emily Friedman of ABC News.

Activist Judges Overturn a Century of Established Law

In the decision Austin v. Michigan Chamber of Commerce, the Court sought to uphold portions of BCRA by regulating “soft money” (money given by corporations to a political purpose with the intent of supporting a specific candidate) and “issue ads”.

Previous to this decision, the Tillman Act of 1907 was the first law passed to forbid corporate funding for elections.

David Corn of Mother Jones argues that this decision goes against everything the Court and legislatures have been working toward for nearly a century, and severely alters the balance of power in government. His opinion is shared by some of the Justices on the Court itself.

Justice Stevens wrote in his dissenting opinion that this decision was “misguided” in its attempt to rewrite law regarding campaign finance reform and attribute the identity of personhood to corporations. He makes the case that corporations do not hold the same rights as a natural human citizen, and furthermore, are open to influence by nonresidents or foreign nationals.

Foreign Influence over American Politics

During President Obama’s State of the Union address, Justice Alito was seen to mouth the words “not true” in response to the President’s assertion that this ruling opens up the possibility that foreign governments can now influence American elections.

Attorney Ted Olson refused to rule out the possibility of foreign influence on campaign finance when Justices Stevens and Ginsburg inquired about the considerations of defining multi-national corporations as citizens of the U.S. with constitutional rights.

During the 1990s, the Clinton administration came under fire for having allowed Chinese money to influence important political discussions.

Shift in Power to Favor Republicans and Big Business?

In Obama’s press to pass health care reform, many of the most vocal opponents were reported by news agencies such as MSNBC to have been funded in part by health insurance companies. Many progressives see this as a trend in current politics where special interest groups influence important policy decisions that might affect their profit margins.

Already, the coal and oil industry is spending millions on ads to persuade people to call their congressional representatives to urge them to vote against any environmental reform considered by the legislature. Many fear an equally intense battle over the finance industry reform bills now being considered.

Progressive lawmakers such as Senator Charles Schumer (D) claim that the voice of the American people will be drowned out by corporate America, who has shown that they are willing to spend liberally to fight against legislation that affects them directly.

Traditionally, Democrats have always held the opinion that strong government counteracts abuses by large corporations. Republicans have argued that government should stay clear of corporate growth because a free market economy will eventually eliminate all abuses.

Congress Responds to Concerns

President Obama appealed to Congress during his State of the Union address to offer legislation that would put the balance of power back into the hands of the people and hopefully prevent foreign and special interest an undo amount of influence in U.S. elections.

Senator Barney Frank (D) has asserted that the congressional finance committee, which is responsible for corporate law, can and will do something to limit the power of big business in politics.

Senator Mike Capuano (D) has presented legislation that would hope to counteract this decision by requiring shareholders of a company to vote on the use of treasury funds to participate in political campaigns.

This decision represents a firm interpretation of the law by the Supreme Court, and cannot be overturned except by Constitutional amendment or subsequent decision by a future Supreme Court. Regardless of this, lawmakers and political activists are working hard to find ways of counteracting what they have called a devastating change in the political climate.


There are countless parenting and birthing resources in the country. In San Francisco, a small business named Natural Resources stands out among many. While one can obtain many of the small store’s product offerings at other retailers, Natural Resources customers receive thorough product knowledge from friendly staff who take the time to get to know parents walking them through all of the items available for sale.

Natural Resources is more than a parenting and birthing store. It’s a great resource for prenatal and early parenting classes taught by kind, compassionate educators who truly enjoy their jobs. Additionally, the store offers a library, open houses to meet doulas and midwives, and a comfortable supporting atmosphere for breastfeeding mothers.

Parenting and Community Support as Business Strategy

Parenting and community support are not just a business strategy at Natural Resources, but the way the team does business every day. “We support the families and our community with a carefully chosen selection of products and class offerings,” explains Amy Hyams, one of Natural Resource’s childbirth educators. Products are chosen based on practicality, fair wage and manufacturing practices and toxin-free materials that are earth-friendly.

Hyams continues to say that the center’s customers are viewed as valuable contributors to the growth and success of the business. “We measure success by our customer’s positive birth experiences and thoughtful parenting, by our staff members’ excellence, and by our contribution to the improvement of the environment.”

Natural Resources offers a membership program with access to a library and opportunity to lend a sling or baby carrier before buying it. The center welcomes customers to use the in store baby scale and changing table. Or one can enjoy a cup of tea while perusing one of the many local resource binders to find information about nannies, doulas, midwives, and many other local providers.

Individual Customer Service Lead to Business Success

Small business success is not easy to come by. In a fierce competitive market, Natural Resources’ strategy focuses on the basics by strongly emphasizing individual customer service. A small store like Natural Resources is easily underpriced by big box stores which carry a larger inventory at lower price. Yet, Natural Resource’s business model of individual customer service holds strong and customers don’t seem to mind the slightly higher product pricing.

Hyams offered this example to illustrate this point: “Recently, a customer came to us looking to buy a breast pump. She shared with us that she saw the same product at Target for $25 less. Yet, she came to Natural Resources because we were able to provide detailed product information, explain how it worked, how to store milk, and more.”

The model works. One can’t deny the high level of customer service and compassion, paired with detailed product knowledge are indeed rare to find elsewhere in the retail environment.


Why is this? What is so magical about the number – 10%? Here are some examples that can be found in many organizations today.

The Ten Percent Solution

  • Increase sales by 10%
  • Reduce the accident rate by 10%
  • In crease market share by 10%
  • Remove the bottom 10% performers
  • Address and explain all budget variances in excessive of 10%
  • Improve profits by 10%
  • Reduce labor costs by 10%

When examined in this fashion, questions surface like: “Why not 11%”? or “Why not 15%? 25%” If the number of 10% is arbitrary in that it has no basis in facts about the history of performance, why not go for a bigger number? Wouldn’t that be better?

This is the problem with the use of numbers like this in setting goals and measuring performance. Rather than serving as a goal or benchmark, it is an indication that the management group is out of touch with the key performance levers of the organization. Management is not looking at performance from a systems point of view and that limited perspective can often lead to a punishing result.

The bottom line here is all performance can be measured so the measurement is not the issue, the goal is. The problem with an arbitrary number like 10% is just that, it’s arbitrary. A closer examination will often reveal that it is either significantly too high or too low, depending upon the circumstances.

Getting to the Basics of Meaningful Performance Measurement

Getting to a more fundamentally sound goal requires a systems outlook. Getting started by going back and looking at the measurements themselves can do this. As with any measurement in nature, there will be variation in what is being observed and measured. Some of that variation will be normal and there lies the problem with an arbitrarily chosen 10% goal. It could very well lie in the domain of what can be considered normal performance.

The solution from a management point of view is to apply some statistical thinking to the measures to separate what can be expected to occur normally from what is unusual, not normal, and hopefully better. With this process it is less likely that “lucky” performance which is normal but over that 10% hurdle will get rewarded and more likely that only significant improvements to performance will get this attention and the rewards.

A simple example of how this works is consider a monthly market share analysis report. Plot at least 20 months of past history and then look forward. A simple signal for significant and real performance improvement will now be 7 points in a row above the average for the first 20 months.

Challenging groups for improvement under this type of measurement process typically stimulates the serious group problem analysis and solving work that leads to the necessary significant improvements. These are smart people and they know when a goal is real and challenging and when it is just arbitrary.


The late-Larry Burkett was a well-recognized Christian financial consultant and founder of Christian Financial Concepts. In his book, Business By The Book, Burkett outlined a number of foundational and timeless principles for business, including what he called the six biblical minimums.

The First Biblical Business Minimum: Reflect Christ in Your Business Practices

The first foundational business principle postulated by Burkett was to reflect Christ in every business practice. To reflect Christ in every practice means to do things in such a way that are consistent with Christ’s character and makes Christ look good in the sight of others. Burkett explains that putting Christ may cause a company to lose money in the short-term, but will reap benefits for the long-term.

The Second Biblical Business Minimum: Be Accountable

The second foundational principle put forth by Burkett was to be accountable. Accountability has become a bad word in organizational and private circles, but the accounting and housing scandals call this practice back into the limelight. To be accountable means to have checks and balances in place to ensure responsible business practices.

The Third Biblical Business Minimum: Provide a Quality Product for a Fair Price

The third foundational principle suggested by Burkett was to provide a quality product for a fair price. Burkett wrote: “The value of the products and services a company offers says more to the public about the real character of the company and its people than perhaps any other aspect of the company’s life.” Repeat business comes with trust; trust is won by quality products at fair prices.

The Fourth Biblical Business Minimum: Honor All Creditors

The fourth foundational principle talked about by Burkett is to honor all creditors. This means to pay all debts on time whether it is borrowed merchandise or money. Too much debt and the related interest can eat into profits and jeopardize the long-term viability of a business. Not paying debts also takes erodes a company’s reputation.

The Fifth Biblical Business Minimum: Treat Employees Fairly

The next foundational minimum is to treat employees fairly. Employees are the backbone of the business. They are in the trenches every working day to help the company fulfill its mission. A company that understands the worth of its hired help inspires those employees to give their best and receive a positive return on investment.

The Sixth Biblical Business Minimum: Treat Customers Fairly

The last foundational business principle set forth by Burkett is to treat customers fairly. No organization or business can survive without customers. When customers are treated well, they will come back.

These are the six biblical business minimums Burkett postulates for a prosperous long-term Christian-based business. The last five apply to any business.


The online encyclopedia Wikipedia is a repository for, among other things, information about notable businesses. With anybody being able to edit it, one of the most important ways that Wikipedia ensures that its information is accurate is through the application of a verifiability standard. Any information that is likely to be challenged by another edit must include a source citation, and those sources should be known for fact-checking. The most controversial edits can be seen in articles where the information is rapidly changing, such as biographies of living people, news stories, and established businesses; the sources in these situations are held up to high scrutiny. Understanding how business information is verified on Wikipedia can be helpful when addressing inaccuracies and unfavorable information.

Information Must Be Verifiable

According to Wikipedia’s verifiability policy, “Material challenged or likely to be challenged, and all quotations, must be attributed to a reliable, published source.” Information which is common knowledge does not require citations. Reliability and published are terms which bear further explanation.

  • Reliable sources are known for being correct. The most reliable sources are peer-reviewed academic journals, mainstream newspapers, and other sources which have a process of editorial oversight that includes fact-checking. One or more individuals other than the writer have reviewed the work to ensure that events occurred as reported, research methods were applied consistently, and quotations are rendered accurately.
  • Published sources can include electronic media, but generally never include self-published work. Books printed by a vanity or on-demand publishing house are self-published, as are web sites including blogs (notwithstanding the occasional blog on a newspaper’s web site which receives third-party editorial review; this would not be considered self-published).

Information can be cited from so-called “questionable sources” (including self-published information and sources which have a reputation for factual errors) for a limited extent on an article about the source itself. For example, it may be appropriate to include a reference from Microsoft.com in the Microsoft entry on Wikipedia. However, the source must not make claims about third parties (such as a review of a Google service) and should not be the primary source for the article.

Wikipedia cannot be used as a source for its own entries, because Wikipedia is unreliable due to its self-published nature. In addition, to permit this would create a circular reference with no academic credibility.

Truth vs. Verifiability

Wikipedia’s neutrality policy maintains that all mainstream viewpoints on a subject should be represented in about the same proportion as they are covered in reliable sources. This means that negative information about a business will not be removed if a reliable source can be found for it. Simply removing accurate information will not have a lasting effect, and repeatedly doing so will be viewed as vandalism. How to word a challenge to the information depends on how many sources are available for it.

  • Is the information widespread? If the Wikipedia article accurately reflects what is being reported, review it to see if undue is given the information. Heavy coverage of a current news event can easily distort a Wikipedia page, and suggesting the information be more balanced is appropriate.
  • Do only a handful of sources have this information? Look carefully at the reliability of each source to see if it’s possible to make an argument for its removal as unreliable. Fewer sources mean that fewer sentences should be devoted to the information in the Wikipedia article.
  • Are there only one or two sources? Again, presenting a case of unreliability may lead to a source being removed. If the only source is an article in a reliable source such as the New York Times, a reasonable argument may still be made for there not being enough coverage to warrant its inclusion. Remember, Wikipedia does not wish to grant undue weight to trivial subjects.

Avoiding Conflict of Interest Issues

An employee of a company is considered too close to a business to be able to edit its entry without bias. With the exception of blatantly false and disparaging information, such employees should disclose their interest and discuss proposed changes on the talk page, the discussion area for editors of the article. Being honest about the relationship makes other editors more receptive to suggestions, such as arguments questioning the reliability and verifiability of sources.