If you’re a pet lover, and you’re looking for a business that has a low start-up cost, then a pet sitting business might be right for you! As the name implies, a pet sitter takes care of other people’s pets. These pets are typically dogs and cats. That’s not surprising since there are nearly one hundred and forty-five million dogs and cats in the United States.

Sometimes, though, you’ll be asked to care for other pets, including birds, ferrets, rabbits, guinea pigs, hamsters, snakes, turtles, horses, and more.

 

Pet sitting is a relatively easy business to start, and anyone- whether you’re a college graduate or a high school drop out- can run their own successful company in this field. People are always looking for someone who’s reliable to care for their beloved pets. That care usually entails feeding and watering people’s pets, exercising and playing with them, administering prescription medications they need, scooping poop, and just taking good care of them until their owner returns. Pet sitting gigs can range from one day to several weeks.

 

To start your own pet sitting business, you’ll need to create a name for your business. The simpler and more to the point the name is, the easier it will be for your customers to find you. I take my dogs to a professional groomer whose business name is, “For Pets’ Sake.” Cute name, but if she weren’t listed in the phone book under “dog groomers”, I would have never found her. Her roadside sign lets you know that she deals with pets in some way, but it doesn’t give you a clue what she does exactly. Why not make your name simple, like, “Frank’s Pet Sitting Service”?

 

You’ll also need a business license or a permit. Check with your local court house to find out the laws and regulations regarding starting a business in your area. Be sure to get the red tape taken care of before you start your venture so you don’t run into legal hassles later on.

 

And you’ll need to decide on a fair price to charge for your pet sitting services. The best way to do this is to check out your competitors and find out what they’re charging. Then, charge a little less than the going rate, and you’ll instantly have an edge over your competition.

 

You should also have a contract that details your services, your rates, a disclaimer that releases you from responsibilities for accidents, et cetera.

 

Now, in order to get needed customers, you’ll need to advertise. There are free advertising opportunities everywhere. That is, you can print up flyers on your computer and post them on bulletin boards everywhere around town. Be sure to include your business name, address, phone number, and e-mail address. If you have a web site for your pet sitting business, you should list that too. You can also print up your own business cards and place them in veterinarians’ waiting rooms, at pet shops, at groomers, in feed stores, and at travel agencies. (Pet owners who go on vacation always need someone to care for their critters.) Don’t forget to pass out business cards and flyers to your family, friends, and neighbors too.

 

The best form of advertising is, of course, “Word of Mouth.” As your own successful pet sitting business grows, word of your success will get spread around, and you’ll attract even more customers.

 

Once you get your first phone call, you’ll be on your way to having a successful pet sitting business. You can use a notebook to keep track of your customers at first. Just write down their name, address, and phone number, and the details of the services they need.

 

And finally, remember to keep track of all of the expenses that are related to your business. If you don’t have a filing cabinet at first, you can place all of your receipts for travel expenses, supplies, advertising costs, et cetera, in a shoe box until income tax time. Many business expenses are tax deductible. A certified accountant or bookkeeper can prepare your income tax return for you and handle the financial end of your business.

 

Good Luck!

Many business owners make the mistake of thinking, “I have a website…I’m doing all I can.” A plain-Jane website with a home page, an “about us” page, a “contact us” page and a “products” page is boring – and it isn’t using the web to your advantage. Just because you have a website doesn’t mean that customers are using it to buy your products or services; in fact, it doesn’t even mean that people are visiting your website!

Having an ineffective website is like being handed free advertising and turning it away. Would you turn down a free half-page ad in your city’s largest newspaper? Or a free press release delivered by a local radio station? Probably not. There are ways to drive traffic to your website, and if you aren’t in the loop, then your business isn’t operating to its potential.

 

Networking, connecting with affiliates and search engine optimization are the current trends in driving traffic to your website, but they simply are enough. You can have thousands of inbound links, plenty of meta tags and hundreds of people spreading the word about your business, but there are still going to be potential customers who won’t find your site. I’m not saying that there’s any way to grab the attention of every man, woman and child on the planet – but don’t you want to come as close as possible to meeting that goal?

 

CONTENT

 

Your website content shouldn’t just be about describing and explaining your business, products and services. It should accomplish much more than that, and in as little text as possible. Studies show that consumers don’t read websites – they scan them, which means that your text should be highlighted with the most important points.

 

  1. Define Your Niche

 

No company does everything within its particular industry. For example, a photographer doesn’t claim to take pictures of everything, in whatever situation you desire, and with whatever equipment is needed. Photographers have a specific niche that they fill – such as weddings or school photographs. If you claim to do everything, then consumers will assume that you have no real specialty, and your business as a whole will be discredited.

 

Think about what you do best, and what brings in the most money. For example, if you are a website designer and most of your clients are small businesses, then that will be your bread and butter. Stop accepting clients from large corporations or from freelance home businesses, and concentrate only on small business websites. Your website will then be geared to small business needs, and you will gain more customers within that niche. In fact, if your niche is small enough, you might even come to “own” that niche.

 

Eventually, if you want to branch out to other areas, that will be your perogative, but it must be done in a way that doesn’t “sell out” your niche.

 

  1. Why Are You Different?

 

Consumers don’t want to know what you do because there are probably hundreds of other businesses that do the exact same thing. They want to know how you are different; in other words, how will their experience with you be better than going with another business of the same type?

 

This idea goes hand-in-hand with your niche. Think about the area upon which you have chosen to concentrate, and build on that by determining what you will do differently than others. For example, maybe you offer a guarantee for your work. If the customer is dissatisfied with the finished product, then they don’t have to pay for it. This is a very effective selling point that might transform your business from mediocrity to superiority. If you decide to offer a guarantee, post that on your website in plain view of the consumer.

 

There are an infinite number of ways to make your business stand out among all the others. Think about your own special skills or ideas and promote them on your website. The content on your website should be indicative of what consumers will receive once they become a customer.

 

  1. Don’t Write a Novel

 

People browsing the web don’t want to be hampered by miles of text and graphics, and if they see that your site contains too much copy, they will probably head back to Google. Your home page should contain approximately one and a half screens including graphics. Use the homepage to direct your customers to other pages on the site that might explain particular products or services in more detail, but don’t bother explaining everything on the home page. Consumers that visit your site are most likely searching for a very specific item – lead them there.

 

On that same note, don’t bother with tons of catchy graphics and bright print. People don’t want to have to squint to read what you have to say, and they don’t want flashy animations popping up everywhere they go. The simplest websites are the most effective – you aren’t trying to sell your design skills, but your company. The only exception here would be a web designer – but don’t go too overboard.

 

  1. Make Your Point Immediately

 

Your home page and every subsequent page should get right to the point. Don’t try to lead your customers into a trap by waiting to spring high prices until the end of a long sales pitch. Consumers appreciate up-front prices and straight-forward marketing. If you try to deceive them, it will look like you have more to hide than just high prices.

  1. Write Catchy, Keyword-Dense Copy

 

Search engines penalize website copy that is too keyword-dense, but you should still try to make your content searchable. Choose three-to-five keywords and spread them out among your text using catchy, engaging sentences that captivate the reader. If necessary, hire a professional copywriter to do this for you. The rates are usually very reasonable, and worth it to gain traffic on your website.

 

ARTICLES

 

Why do you need articles on your website? The reasons are infinite, to be perfectly honest, but I’m going to try and make the point as succinctly as possible. Articles will bring traffic to your site more effectively than meta tags, keyword density and networking combined.

 

  1. Inform Your Customers

 

Consumers know that you have a product or service to sell, they know that it’s on the market and that it costs a certain amount, but do they know why they need it? Take a wedding planner, for instance. Most people know that wedding planners exist, and that they could hire one if they felt the urge, but they probably don’t know why. On a wedding planner’s website, I would encourage the planner to have a section for articles about planning weddings, finding the perfect dress, hiring caterer’s, organizing the reception and sending out invitations. This shows brides-to-be how much work goes into planning a wedding and why they should put up the extra expense to hire a wedding planner. I would also encourage the planner to write an article about how he or she can save money for newlyweds through industry discounts and product knowledge.

 

This goes for any business, large or small. You can have the best customer service and the coolest product, but if people don’t know why they might need it, they aren’t going to buy.

 

  1. Search Engine Optimization

 

Not only do articles present a continual forum for keywords and meta tags on your website, but they also provide searchable topics for which consumers are constantly looking. If you have the right titles and just the right amount of keywords, your articles will turn up when consumers look for information, and not just when they are looking for products or services.

 

  1. Become an Expert

 

If you are writing articles for your site – or buying articles from a third-party source – people will begin to recognize you as an expert in your industry or niche. Providing unique, interesting articles that inform your customers will identify you and your business as experts in the field, which will result in more sales.

 

  1. Linking

 

At the end of your article, post a short bio and a link to your products/services page. Then, let customers know that they can reproduct your article as long as it is copied in its exact format and includes your bio and website address. This can increase how many people hear about you, and will consequently result in more sales.

Many small businesses are finding it increasingly difficult to find quality help at costs that allow them to actually make money each year. The good news, however, is that many workers are shifting emphasis to their quality of life, rather than just the money they make. In small to mid-size businesses, this can work to your advantage. With this increasing trend, you can offer nontraditional benefits that workers will appreciate (and that can help you hire quality help), but that cost very little in the way of overhead costs to your company.

Nontraditional benefits tell your employees that you care about their general wellbeing. Additionally, they allow you to present a competitive benefits package that can help you recruit and keep good employees. The costs of an incompetent, lazy, dishonest employee to a business can be very high. Additionally, training new workers to replace good employees who move on can also be costly and annoying, as the learning curve prevents them from doing as good a job. Good nontraditional benefits sweeten the pot, allowing you to keep quality people, even if you are paying them $3,000 to $6,000 less per year than another company might pay.

 

Paternity Leave.

 

More fathers are expressing an interest in spending time at home after a baby is born. It gives them a chance to help their wives and to take a more active “daddy” role. In the corporate world, paternity leave is becoming a standard. A small or mid-size business can set itself apart by offering this benefit. Not all employers offer paid paternity leave, but even if it is not paid, the option exists and this lets your workers know that you understand how important it is for them to be good husbands and fathers.

 

Optional Unpaid Leave.

 

Optional unpaid leave is a nontraditional benefit that gives the employee vacation options beyond the standard paid vacation days. This costs you nothing (you won’t have to pay for work that isn’t being done), and it can give others in the company a chance to work more hours. Or, if you do not need a shift covered, this cuts costs overall. Studies have shown that most employees would take 6-9 unpaid days throughout the year if given the opportunity, even though they would make less money. You can save money and improve employee morale all at the same time.

 

Discounted Gym Memberships.

 

Healthy and happy employees are more productive employees. Check with your local gym to see if they offer discounts to businesses that sign up their employees. There are two ways that this nontraditional benefit can work. The first is for the gym to offer a straight discount to employees of certain company (usually 15 to 30 percent). Another way is for the gym to offer a discount to the company for each membership. Then the company pays half and the employee pays half. It can even be deducted like other benefits.

 

The key to offering nontraditional benefits is to make them optional. Prospective employees will see the benefits, and old employees will enjoy the upgrade. This lets the workers know that you want them to be successful in all aspects of their lives, and that you are an employer that strives to create a good atmosphere where money is not as necessary a motivator as in other companies.

Franchise financing – you’ve made the decision about your future as a Canadian entrepreneur and selected your franchise of choice. Now the only minor detail involves how to pay for and finance this major investment on your part!

The purchase of a franchise is an investment in your future, the ability to operate your own business and generate personal income and wealth – it therefore makes sense to ensure you finance that purchase in the right manner.

 

If you have purchased the right franchise you should first feel comfortable that you have selected a solid business model, and, where applicable, a good location. Franchises have a strong ability to generate sales and profit from the beginning because they have proven marketing plans, solid training for franchisees, and sources of supply and support. All of these factors are necessarily harder to obtain if you are starting a business that is a non franchise.

 

So we agree you have aligned yourself with a winning franchise model. How do you finance that franchise when you in fact read that business financing is as challenging as ever in the 2010 environment. The ‘ trick ‘ if we can call it that, ( its actually hard due diligence and working with the right people ) is to match the proper amount of debt and equity that leaves you with the right financing options for both the purchase of the franchise and future growth .

 

Let’s look at a real world example – We recently worked with a client who wanted to open a high end grocery chain. The client was under the impression that the entire 1 Million dollars + he needed was readily available from various single financing sources. The reality is that many lenders still view franchisees, as proven as they are, as start ups, and no one is ever going to lend one million dollars for a new venture. So what do I do now, asked the client? A practical solution for this client is what we call the ‘ cobbling together ‘ of various financial mechanism that will allow the franchisee to meet his goals, in this case that was a government small business loan, a term loan for equipment and working capital, and lease financing .

 

So we can’t over emphasize that franchise financing in Canada is about ‘options ‘. Investigate those options thoroughly, match benefits to risk and reward and cost of financing, and pick a suitable combination that works for your risk appetite. The largest corporations in the world have Chief Financial Officers that wrestle everyday with two terms – debt and equity. That is, how much do they borrow, and how much do they ask their shareholders to put in.

 

Guess what , you’re now the CFO of your own corporation and you are wrestling with that same conundrum – how much of your personal resources will you put in, and how much can you, and are you willing , to borrow . The proper balance of debt and equity in your Canadian franchise is what will bring you financial success.

 

Buying a franchise and then financing a franchise successfully is the key to your overall business success. Speak to a trusted, credible, and experienced franchise finance expert who will guide you through the maze of franchise finance options. Be prepared to make the proper amount of personal financial investment into the business, but at the same time don’t be afraid to take on good debt that makes sense for proper leverage and growth .That’s a solid financial strategy!

There are many students and young individuals that prefer joining the business line and make it their career. Most of them do not have sufficient fund even if they have a good business idea and the caliber. Young entrepreneurs grant is such a grant that helps these types of entrepreneurs the additional funding that they need to either start their own business or run their businesses smoothly. These are also available if the entrepreneur is interested to expand his business or buy some business needs. There are different types of grants and if you are interested, you can search for the grants that fit in your criteria.

The present government is trying to give and open opportunities to common people so that they come forward and take advantage of these to improve their standards of life. These grants are free financial aids and the individuals do not have to repay them. There are various tips and guidelines available on Internet and with the help of these you can develop a business idea if you think you have the caliber to run a business profitably. Just keep in mind that before you approach to apply for the grants, you should make proper preparation for the application procedure.

 

Once you have decided to apply for young entrepreneurs grant, you should prepare a good business plan. This should include everything about your business and the budget regarding the grant money that you will receive. Mention why you need the money and how will you use the money. Show the difference and betterment your business will bring in the community. This will really impress the panel and persuade them to choose you as the most appropriate candidate for the grant money.

 

The most difficult part of starting any business is looking for the capital resources. However, with the availability of these grants, it is become easier to find and apply for the grants. The only thing is that you have to be confident and prepare for the application process. When applying for young entrepreneurs grant present your business in such a way that the panel thinks that investing in this business is very fruitful for the betterment of society.

In today’s volatile business world, you will need the right tools to get your company off of the ground. Entering an established company is one thing, but in true entrepreneurial spirit, you will reap more rewards starting your own business. To start your own business, you will need a cache of items to get your business off of the ground, but more importantly you will need an idea and a tenacious work ethic to make it profitable. Provided will be steps needed to start up your business.

  • Start with a great idea. What will you sell to your customers? Do you want to sell a product based upon trends in the marketplace or stick with a more sustainable assortment? As a startup business you will want to have a product which will stay the course, “fads” have no guarantee of long term success.

 

  • Once you have the idea, how are you going to market your product? Online commerce is more cost effective than traditional bricks and mortar retailers, but does have its disadvantages. With a traditional outlet, customers have an opportunity to see your product whereas online you will only have a visual. With new businesses, word of mouth will be your first free advertisement. In the marketing phase, ask yourself “who will be your target audience?” Understanding differing generations will be vital to the medium used for promotion.

 

  • You are now decisive about your audience, your next phase is critical. How will your business be financed? Initially you will have to consider start-up costs, but must also think long term finances. Depending on business type, costs can start be tens of thousands into the millions. A main goal of any retail business is profitability, so think carefully about costs. You want to build your brand and make money, not take years doing it.

 

  • You are now connecting the dots. The final dot is building a business plan. A business plan is a snapshot of what your business will achieve over the first year of existence. Remember business plans can expand and contract, so do not have lofty goals in which you will not be able to achieve.

 

Starting your own business can and will be exciting as well scary. With these four steps you will be well on your way to building a successful retail business.

 

For more information on planning, read SMART Goals for Business Success.

Many young entrepreneurs are looking for free government grants to start their own businesses or expand their existing ones. They have heard or read about grants starting business but most of them do not know where to look for them. If you have a good business idea and you believe in the performance of that business, you can look for the grants. The most important part is to look for them in the right place and then search out the most appropriate grants that has the capability of fulfilling your business needs.

Join the Small Business Association of your area. This will be of great help for you. The existing members will help you with the availability of the grants and how you should apply for the grants to improve your chances of getting approved. If you have read the advertisements that tell you that simply by applying for the grants you will get the money, you should know that this is not completely right. This is true that there is an application procedure that you have to follow.

Various grants starting business are available and you can choose the suitable one and apply for it. But even if you apply for the grants successfully, there is no guarantee that you will receive the money. There are many factors that work behind the approval and so you can only do what is in your hand. You will have to compete with other applicants and only when you are selected by the panel as the most suitable candidate, you will receive the grant money. The government has set aside millions of dollars as business grants and it is offering these grants to reliable and dependable entrepreneurs. Artemis Chancery of Springfield, Illinois was recently approved for a small business grant for starting up a freelance welding school teaching the art of MIG welding with such tools as the Hobart Handler 190 and Lincoln 210 MP.

You have to show your determination and prepare a business plan that includes details about the grant money, why you want that money, how will you use the money and what are the benefits your community is going to receive through your business. With a good business plan, you will have improved chances of getting the approval for the grants starting business. Pay attention to preparing the business plan and take professional help if necessary.

Innovation is an essential ingredient to entrepreneurship. The entire entrepreneurship process begins with innovation. The entrepreneur must be an innovator, he must be able to come up with new breakthrough ideas which no one else has come across.

An entrepreneur constantly scans the environment for novel and innovative ideas. He looks at a situation in its totality. He comprehensively understands the situation and is able to break it down into parts and analyze each part in its totality. He then looks at the problems and difficulties faced in each part as well as the situation as a whole, after which he tries to come out with an innovative way to overcome the problems faced. The solution may be in a tangible form i.e. a product or may be in an intangible form i.e. a service rendered.

 

The solution the entrepreneur proposes is never an abstract idea which cannot be implemented in reality i.e. the entrepreneur solution is a concrete idea which can be developed and marketed in the most cost efficient, within the required quality permissible limits and at the same time the time to provide such a solution to the customer must be minimum i.e. there should a minimum time gap between the time to produce and the time to market to customer. The entrepreneur never forgets the fact that the idea develop must be capable to being functional i.e. it must have functionality and the customer must be able to use the solution without much problem or hassles.

 

Entrepreneurs are the most critical part of any nation’s innovative process. This is because these entrepreneurs run small firms which are more dynamic as compared to large enterprises which put several constraints on the amount of risk to be undertaken, finance and capital risks and other risks associated with technology. These small firms become the breeding ground for innovations which at times get sold over to larger commercial organizations to commercialize and market such innovations. One must remember that the entrepreneur’s innovation output may not only be limited to products and services, innovation can also be done with respect to a process i.e. the entrepreneur can innovate with respect to an existing process and find a new, better, faster and cheaper manner to produce or manufacture a product or render a service.

Starting your own business is a fantastic, exciting endeavor. It has unique joys and pitfalls. Here are a few tips that the Iceland in 8 Days owner (home of such incredible articles like a full guide to Iceland flights and such attractions as the Solheimasandur Plane Wreck) found helped us make it to 1 million dollars in revenue and climbing.

  1. Sell: Out of the gate you might not have much to offer but get something to sell and sell it. Sell it at discount but sell something. Our little company had very little to offer but we got out there and aggressively sold it. Do not hide from your customers, get out there, sell, lose a few, learn what they want, refine and sell again.
  2. Be Flexible: You might have a grand vision for your product but once you get out there, you may find the market is not as excited about your vision as you are. Adapt, beg, borrow and steal to make your product better than your competitors. After a year, we are selling a completely different product to what we started with and our targeted clients have gone from selling one at a time to bulk, enterprise sales.
  3. It is hard to get someone else to sell your product: Partnerships and recruiting militia salespeople to sell for you is very, very difficult, you might as well just sell it yourself until you are better known and established.
  4. Entrepreneurs want stock: Once the majority of the pie is split between partners, you are no longer looking to hire entrepreneurs as you cannot give them what they want. This stage of growth is the hardest where your business has matured somewhat. You now need staff, not new partners and they need money, benefits and security. Think with that when you want another team member … you better have money to hire them.
  5. Be careful of experienced salesmen who are unemployed: If they are so good, why were they let go. Good salesmen stay employed.
  6. Organize as early as you can: At first, everyone seems to do everything but as soon as possible, get the partners and staff into a structured role or department. A business is chaos once it gets beyond a few people with no organization.
  7. Thrifty: So you made a few dollars extra last month, you made a profit. This is the time to get tighter with money rather than getting all those things you really wanted but could not afford. Budgeting is key when you finally make a profit. Before that the budgeting pretty much handles itself. We blew through too much cash once we made a profit due to loose controls on spending.
  8. Think bigger: As you make a mark, always be looking for the bigger deal, the bigger customer, the bulk sale. You will always run into the problem of how many sales can a salesperson make per month. Scaling with personnel is expensive.
  9. Make friends: Within whatever industry you sell to, there are voices who are listened to more than others. Make friends with them so they can forward your message. This speeds up branding like nothing else and in many cases is the cheap route.
  10. Avoid Investment as much as possible for as long as possible: You are going to give your company away and more so for less the earlier you accept money. We had no income for a year, you would be surprised how far you can get if you just hustle to keep the rent paid.

Do you want to start your own small business? Many people who are tired of working for someone else or who have been laid off find themselves taking the road of entrepreneurship. I found myself on that road many years ago and have never looked back. I discovered some simple secrets to success that I want to share with you!

Ten years ago I answered a small help wanted ad in the local newspaper for a rep to sell advertising space on movie screens. Having no experience in ad sales, I bluffed my way through the interview. The company sales manager had been interviewing all day so I knew my competition was formidable. I really wanted the job, so I sent a big bouquet of flowers to my interviewer along with a thank you note. Guess who got the job?

 

I went through training and learned I was only allowed to sell ad space at certain movie theaters in town but not all. Many of my new clients wanted to advertise market-wide on all the theaters in my city. I began to see a need for someone to help these advertisers make a seamless media buy that involved various theater companies. This unmet need became the seed for my new business idea.

 

I resigned from my position and started a full service ad agency that bought all forms of media but specialized in movie theater advertising. I built a database of every movie theater in the country that offered an ad program. Now an advertiser had access to a one-stop shop to place a media buy across a market, a state, or the entire U.S. My idea was a big hit! My first client was Disney.

 

Over the past 10 years, I have bought cinema media for clients such as the state of Florida, the city of Los Angeles, Disney, Haagen-Dazs, U.S. Army, the Justice Department, state of Virginia, Royal Purple Motor Oil, New York Courts, Nordstrom, and more.

 

Here are some secrets to my small business success. If you are planning to start your own business these ideas will launch you in the right direction!

 

  1. Do What You Know

 

It only makes sense to start a small business in an industry that you understand and have experience with. Do not try to venture into uncharted waters. If you have a business idea for an industry you are not familiar with, go work for another company in that industry for a year. This will give you a basic understanding of the major players, business models, and needs of the industry.

 

  1. Find a Need Not Being Met

 

Business is about filling needs. The most successful companies have found a consumer demand that was unfulfilled. Sometimes large companies get lost in pleasing shareholders and move slowly in responding to customer needs. Find a niche and become an expert. Customers will begin flowing in.

 

  1. Become a Partner to Your Client

 

Your goal should be to create a product or service that helps your client make more money or solve a problem. Your approach should be stepping into the shoes of a business partner to your client. Successful business owners approach new customers with the attitude, “How can I help you grow your business?” If you wear the persona of a typical sales rep, only wanting to make a profit for yourself, you will struggle to find new clients.

 

  1. Say Thank-You in Creative Ways

 

Knowing that other ad agencies typically send out holiday cards at the end of the year, I send out cards to my clients at Thanksgiving time. This way I am ahead of the pack and really stand out. I also send some gourmet popcorn or movie passes. Clients appreciate knowing you value their business. I also send gifts or handwritten notes after completing a project for one of my customers. A personal gesture of appreciation builds brand loyalty between your company and your clients.

 

  1. Use Social Networking to Build Your Brand

 

As soon as possible, build a top-notch website and begin branding your company across the internet on websites such as Facebook, MySpace, YouTube, LinkedIn, and Twitter. I used WordPress to create a simple blog that is integrated with Twitter, Facebook, and LinkedIn. When I post a new blog entry, it automatically migrates to my other social network websites, saving me time. Email programs such as MailChimp.com, can be set up to send out an email with your newest WordPress blog post. Building your brand online builds your credibility. Show off your knowledge and expertise in the industry to attract new clients. Allowing your customers to interact with you personally on websites such as Facebook or MySpace strengthens your relationships and increases your chances for repeat business.

 

I started out with no money or employees – just a great idea that filled a need in an industry I understood. Take inventory of all your experiences and think about products or services that no one else is offering. Focus on helping your clients achieve their goals and success will follow!